Plot

The storyline revolves around Lou Gehrig playing himself, who decides to give up baseball in New York for the life of a western cattle rancher. Once at the ranch, Gehrig encounters a protection racket preying on the ranchers by extortion and violence. He teams up with a crusading local attorney to fight the crooks and ultimately put them in jail.

In the opening scene, Lou Gehrig is surrounded by a group of reporters at Grand Central Terminal in New York City, where he is about to take a train to his sister’s ranch out west in Rawhide. Proclaiming that he is “through with baseball”, he tells the sceptical newsmen that he wants the “peace and quiet” of the cowboy life.

Gehrig plays an easygoing dude rancher, whose self-deprecating humor is displayed the first time he attempts to ride a horse. As he timidly approaches his steed, a ranch hand urges, “Jus’ walk right up to him like ya’ wasn’t afraid”, to which Gehrig deadpans, “I couldn’t be that deceitful”.

An unscrupulous interloper, Ed Saunders, and his henchmen have seized control of the local “Ranchers Protective Association” by subterfuge and are using it as a front to extort outrageous “association fees” from the local ranchers, resorting to violence and bribery. After Gehrig refuses to pay, one of his ranch hands is shot by one of the crooks. Gehrig storms into the local saloon to confront Saunders and his gang. When a barroom brawl ensues, the attorney (played by co-star Smith Ballew) joins in the fight as Gehrig hurls billiard balls at the criminals. The movie eventually reaches a climax in the obligatory western film chase scene when Gehrig and the other ranchers form a posse to chase the fleeing Saunders gang and put them in jail.

The film has several musical interludes. Ballew sings When a Cowboy Goes to Town by Albert von Tilzer (who also composed the familiar Take Me Out to the Ball Game). Other songs credited are Cowboy’s Life by Charles Rosoff, Drifting also by von Tilzer, and That Old Washboard Band by Norman Phelps.

Production

Filming took place in January 1938 during the baseball off-season. Other actors in the film are Arthur Loft, who plays the villain Ed Saunders, Dick Curtis, his henchman, and Cy Kendall, the corrupt sheriff.

Rawhide premiered in March 1938 in St. Petersburg, Florida while the New York Yankees were in town for their annual spring training at Al Lang Field. The occasion was celebrated by a gala parade complete with local marching bands and fireworks. Led by the Florida resort town’s mayor and baseball booster, Al Lang (in whose honor the stadium would later be renamed), other parade participants included Yankees owner Jacob Ruppert, Yankees manager Joe McCarthy, and Frankie Frisch, manager of the St. Louis Cardinals (who also trained in St. Petersburg at the time). The New York Times informed readers that when the parade reached the theater’s lobby, “Two-Gun Lou, spurs and all, will be on the receiving line to shake the hands of distinguished guests”. The film was released in general distribution to movie theaters on April 8, 1938. Later, the New York City-born Gehrig would joke that it was the first time he had ever been on a horse.